The trusted bridge between evidence and access

Your strategic partner in evidence & access

Senior, independent health economics and outcomes research (HEOR), real-world evidence (RWE) and health technology assessment (HTA) / market-access advisory for Southeast Asia (SEA) and Asia-Pacific (APAC) — helping sponsors and their delivery partners build, and payers judge, evidence that proves genuine value.

Start a conversation What we do
The value we bring

Evidence that earns access — sooner, and with less risk

Four ways a single senior partner changes the outcome of your evidence and access work.

Sharper strategy, sooner

The right evidence questions and study choices identified early and aligned to payer and market needs — saving time, budget and rework.

The right delivery partner

Access to vetted, fit-for-purpose CROs and consultancies, and help selecting and managing them — without costly trial and error.

De-risked delivery

Senior oversight that catches issues early, flags risks and assures quality and timelines on your evidence projects.

Access-ready evidence

Value arguments and evidence that stand up to HTA and payer scrutiny across APAC and SEA.

About the founder

Sirin Petcharapiruch, BSc Pharm, MSc

Founder & Principal Consultant

Sirin Petcharapiruch, Founder & Principal Consultant

For 18+ years I have worked at the intersection of evidence and access — generating HEOR and RWE inside leading global pharmaceutical companies, and leading its delivery as a Managing Principal at a global contract research organization (CRO) and specialized consultancy, where I built and scaled an RWE and HEOR practice across Asia-Pacific (APAC) and Southeast Asia (SEA) — growing it to a 25+ consultant team across 500+ projects.


I founded SP Health Analytics to bring that senior, independent perspective directly to the organizations that need it. I sit at the intersection of the sponsors who need evidence, the CROs and consultancies who generate it, and the payers and HTA bodies who judge it — making sure the right evidence is built, by the right partner, with the right solution, to answer the right question. What I bring is “both sides of the table” experience, regional SEA / APAC fluency in HTA, pricing and reimbursement, policy-level reach, and a single senior expert who is accountable — not a layered team.

How we work

The right evidence, by the right partner, to answer the right question.

Both sides of the table

Sponsor, CRO and payer experience — we understand the need and speak every language.

One accountable expert

A single senior partner, not a layered team, with no incentive to oversell scope.

Independent & transparent

Neutral by default and aligned to your goals, with clear disclosure.

Access-ready, always

Everything is built to stand up to HTA and payer scrutiny across SEA and APAC.

What we do

Four service pillars

Engagements scale to the need — from a focused advisory input or expert review, to leading the evidence strategy for a launch, to setting up a partner’s capability, to ongoing oversight of a multi-country evidence program. Pillars can be combined. Click any pillar to see what it covers.

Methodological expertise

The methods behind the evidence

Hands-on depth across the methods that HTA bodies and payers expect — matched to the right question, not a one-size-fits-all study.

HTA & evidence review Observational & database studies (registries, claims, EMR / EHR) Outcomes research & patient-reported outcomes (PROs) Health-economic modelling — CEA, CUA & BIA Chart review & primary data collection Delphi panels, expert consensus & surveys Pricing & reimbursement strategy Value communication & dossiers

CEA — cost-effectiveness analysis · CUA — cost-utility analysis · BIA — budget-impact analysis · PRO — patient-reported outcome · EMR / EHR — electronic medical / health record.

Track record & credentials

Senior experience, regional depth

>18
years across pharma & HEOR / RWE consulting
>500
projects under accountability
~28%
CAGR in practice revenue, APAC & SEA (2022–25)
SEA / APAC
market & payer fluency
Contact

Let’s talk evidence & access

If you are navigating market access, evidence generation or HTA in SEA / APAC, or building an RWE / HEOR capability, I would be glad to connect.



Email
sp@sphealthanalytics.com

Phone
+66 (0)65 914 1416

LinkedIn
linkedin.com/company/sp-health-analytics

Web
www.sphealthanalytics.com

Based in
Bangkok, Thailand · Serving Southeast Asia & APAC